April 2019

The Rider Handbook

Brochure Design
Art Direction
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James Hey

The Cycle Coach

London, England
brand strategy

James had a vision of channeling his experience and love for cycling into a fulfilling ambition. What better way to achieve that than through a structured training program for up and coming young cyclists who also share his love for the sport.

The Rider Handbook was designed to align with the colour coded nature of the cycling awards program and to engage the target demographic. For this reason, a visually engaging and image rich program manual was the ideal solution.

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