November 2021

Tree Syrup Aotearoa

Brand Identity

Website Design & Development

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Client

Matt Wilson

University of Canterbury

Christchurch, New Zealand

Overview

A new research opportunity that uses innovative technology for landowners keen to diversify in New Zealand needed a website to communicate its mission and research. In addition to a visual structure for the website, a brand identity was highly desired in order to give the project consistent recognition throughout its existence.

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Key Insights

The potential returns from a New Zealand (NZ) tree syrup industry could exceed ten times the returns of harvested radiata pine. However, the current uncertainties about tree sap yield are a risk that could limit investment.

The Tree Syrup Project will produce a world leading understanding of sap exudation phenomena by creating the only sap exudation model based on direct observations. This model will be used to de-risk the establishment of a new-to-NZ tree syrup industry, an industry that could produce $60 million/year in export revenues, while creating permanent and seasonal employment opportunities in NZ’s provinces.

Concept Generation