Sonic Kiwi

Foundations

As part of a special project commission by Upflow New Zealand, I was tasked with developing a logomark for a hobby project that Alex had initially represented with a simple self-made graphic. While functional as a starting point, the original mark felt more like clip-art than a brand identity and didn’t fully communicate the ambition or technical potential of the project. With Alex envisioning these drones eventually becoming high-speed delivery vessels for small to medium packages, the new identity needed to express speed, innovation, and a more forward-looking sense of purpose.

Core Keywords

Hi-tech, speed, innovation, lightweight, carbon fibre, kiwi, New Zealand.

Design Inspirations

Boom Supersonic (for supersonic aesthetics and speed) and Dawn Aerospace (for New Zealand's cutting-edge rocketry innovation).